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Gator CASES
LOGO & BRAND REDESIGN

  • Reimagined the Gator Cases company logo and branding

  • Created a bold visual style that referenced the heritage of Gator with a strong tag line, sharp colors, and a dynamic sense of protection

  • Updated the "Gator Character" logo to a sleeker more modern design, ultimately we ended up just using the text only logo versions for the company imagery because of the legibility across product categories

  • Created a detailed brand guidelines for use by the marketing and product development teams

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