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Lifestyle Trend Analysis
These trend and mood boards highlight four distinct styles, and consumers or "Guests" as refered to internally at Target. Each one has a unique feeling of colors, textures, shapes, and materials. They represent the foundation for concept directions and provided external teams with a clear vision of the project goal. This is one of my favorite parts of the design process because it allows elements to be pulled together to create the first concepts.
Terrace - Lifestyle Trend Study
District - Lifestyle Trend Study
Estate - Lifestyle Trend Study
Reflection - Lifestyle Trend Study
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