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Target®

Lifestyle Trend Analysis

These trend and mood boards highlight four distinct styles, and consumers or "Guests" as refered to internally at Target. Each one has a unique feeling of colors, textures, shapes, and materials. They represent the foundation for concept directions and provided external teams with a clear vision of the project goal. This is one of my favorite parts of the design process because it allows elements to be pulled together to create the first concepts.

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